Running an IT company is a constant struggle for efficiency, better performance and cost optimization. In a world where competition is fierce and margins for error are getting smaller and smaller, it is difficult to find time for major revolutions. The question arises: how to improve a company’s performance without risky and costly changes? The answer may lie in a marginal gains strategy – an approach that achieves better results through systematic, small improvements.

Running an IT company is a constant struggle for efficiency, better performance and cost optimization. In a world where competition is fierce and margins for error are getting smaller and smaller, it is difficult to find time for major revolutions. The question arises: how to improve a company’s performance without risky and costly changes? The answer may lie in a marginal gains strategy – an approach that achieves better results through systematic, small improvements.

How many times a week do you receive and read emails sent to you “just in case”? How many times have you attended a meeting that didn’t concern you at all? It’s a waste of your time, but more importantly, it’s the first symptom of a lack of managerial competence and improperly assigned responsibilities in your company.

In an era of increasing competition and constant change in the market, building teams that not only work together, but achieve spectacular results, has become one of the key elements for the success of any organization. The groundbreaking Project Aristotle study, launched by Google in 2012, proved that the decisive factor in successful collaboration is not just individual talent, but above all a sense of psychological security. This belief that no one will be punished for a mistake enables open communication and creative approaches to problem solving, which is the foundation for creating innovative and crisis-proof teams.

In the world of private equity and acquisitions (M&A), technology companies are like Swiss watches: the highest value is for those that tick on their own – without the need for the owner to wind them up every day. After all, investors pay not for your genius, but for a system that generates revenue while you sleep. How do you build such a mechanism? And why do most IT company owners make the mistake of equating the company’s value with their person?

Read carefully, though… you came across an outdated article. Why outdated? Because it was written in February 2025. And in the last two years, the IT world has changed and will continue to change at an unprecedented pace. Cursor, Windsurf, Lovable, Replit, Softgen, Bolt or the ChatGPT, Claude, Deepseek, Grok models themselves are just some of the tools that are changing the way MVP (software prototype) and fully functional applications are created.